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5/20/2014
DACHSER Wins Award for Outstanding Corporate Film

Cut!, a corporate film by the Kempten-based logistics provider, wins the intermedia-globe Gold award at the WorldMediaFestival in Hamburg. The film is one of the 14 best international submissions from a field of over 700.
intermedia-globe Gold award

As an international competition for communications media, the WorldMediaFestival is one of the most important industry events. The festival's independent jury, made up of members from around the world, viewed over 700 submissions from 34 countries before awarding the prize. From the large number of films, the jury members selected 14 Gold winners, among them DACHSER’s entry in the category of ‘Public Relations: Recruiting.’ The relevant criteria were artistic creativity, technical quality, video and soundtrack design, comprehensibility, credibility, and overall impression. "This prize is a real team effort," says Birgit Kastner-Simon, Corporate Director of Corporate Marketing at DACHSER. "Our film makes logistics into something tangible, something experienced. I'm very pleased that the festival jury has recognized this approach with a Gold award.“

The five-and-a-half minute long corporate film illustrates DACHSER’s global services portfolio in the blink of an eye: A movie shoot in China comes to a halt because the set – an alpine hut – is missing. The prop is flown in from Tyrol, and the director returns the favor with some typical Chinese cuisine, which goes by sea and land to reach its recipient. "We deliberately gave the script an unusual and unconventional concept," explains Birgit Kastner-Simon, who received the prize on May 14 at a gala event in Hamburg. "By alluding to well-known film genres, we were able to take perfect advantage of the possibilities of film as a medium. Also, elements like the alpine hut refer to our company's origins.” The film was created in cooperation with PI_spirit Filmproduktionsgesellschaft based in Cologne. The premiere took place at transport logistic 2013, the leading international trade show of the transport and logistics industry.

The film online:
You can watch the film Cut! on DACHSER’s YouTube channel:
http://bit.ly/DACHSER-CUT

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